The Calmer Co - Is Kava the Next Big Wellness Trend?

StockBox

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The Calmer Co- Is Kava the Next Big Wellness Trend? In this episode of the Market Musings podcast, StockBox speaks with Zane Yoshida, Founder, CEO and Managing Director of The Calmer Co. International Limited (ASX: CCO), to explore the growing global market for kava and the company’s ambitions to take the traditional South Pacific drink into mainstream consumer markets. Zane introduces the history and culture behind kava before explaining how The Calmer Co. is developing modern formats through its Fiji Kava® and Taki Mai® brands. The conversation explores changing consumer habits around alcohol, growing interest in functional wellness products, and how The Calmer Co. is building its business across retail, direct-to-consumer and higher-margin wholesale ingredient channels. With FY26 revenue reaching A$8.1 million, wholesale revenue growing 178%, and an exclusive distribution agreement carrying minimum purchase commitments of approximately A$25 million over three years, Zane discusses the company's strategy for scaling its Pacific supply chain and expanding internationally. Topics discussed include: • Zane Yoshida’s journey from Fiji to founding The Calmer Co. • The history, culture and traditional consumption of kava • How kava is being positioned within the relaxation and wellness market • Changing attitudes towards alcohol and functional beverages • Fiji Kava® and Taki Mai® products and formats • The company’s presence in Coles and Woolworths in Australia • Expansion opportunities in the US market • Growth of the wholesale and bulk-ingredients business • The company’s Pacific kava sourcing and processing infrastructure • The new FZZR® product range • The A$25m three-year distribution opportunity • The Calmer Co.’s pathway towards cash-flow breakeven and international growth 🔗 Watch the latest Research Talks video: https://www.youtube.com/watch?v=CiGwp0MbS7g 🌐 Visit StockBox Media: https://stockboxmedia.com/ 🏢 Visit the company website: https://thecalmerco.com/ 📰 Sign up for the StockBox Media newsletter: https://mailchi.mp/stockboxmedia.com/zhf1vui0io 🐦 Follow StockBox Media on X: https://x.com/StockBoxMedia Subscribe and turn on notifications to receive the latest company interviews, research discussions and mining market updates. Please like, comment and share this interview to support the channel and help us bring you more conversations with companies across this sector.